B Corp Explained
Picture this: You're carving through the corporate landscape, and suddenly, you stumble upon something different, something that catches your eye. Enter the B Corp—it's not your usual suit-and-tie gig. It's a game-changer in the business world. It indicates a for-profit company that’s committed to positive social and environmental impact, not just the bottom line. It's about balancing the hustle with a higher purpose.
The core idea is to redefine success in business. B Corps meet verified social and environmental performance standards, public transparency, and legal accountability. It's about being a force for good while thriving… the kind of move that resonates with conscious consumers.
It's not easy!
SENDY underwent a rigorous certification process. We were assessed on our environmental impact, how we treat our employees, and our overall contribution to the community. Passing with flying colors, we were granted the coveted Certified B Corporation title.
SENDY is about a triple-bottom-line approach—people, planet, and profit, in that order. We respect our community and the environment and intend to continue leaving each one better off.
So, whether you're in the backcountry or navigating the business world, a B Corp is a trailblazer, a company committed to making a positive difference in the world. It's a mindset, a commitment to ride the line that's not just challenging but also meaningful.
Stay conscious!
